Creative Europe: MUS.NET project

Creative Europe: MUS.NET project


Programme: Creative Europe

Sub-programme: Culture

Category: Cooperation projects - Small scale cooperation projects


Name of the project: MUSeum NETwork

Acronym of the project: MUS.NET

Duration of the project: September 1, 2019 -  April 30, 2022 (32 months)

Partnership includes 5 project partners.

Project leader: Provincia di Padova (Italy)

Project partners: RIS Mansion Rakičan (Slovenia), Museum of Lebork (Poland), Butterfly Arc s.r.l. (Italy), Fundacion Santa Maria La Real Del Patrimonio Historico (Spain)

Budget of the project: 325,299.00 €


Abstract of the project

The goal of the MUS.NET project is to develop verifiable and concrete methods for ensuirng availability of intangible and tangible cultural assets for all citizens; to increase the number of visitors, especially in museums and galleries, which would not be possible, if it wasnt for the innovative approach, which is being developed within the MUS.NET project. 

The project is based on the establishment of a network of European institutions that work in the field of culture and are managing small museums and galleries. The measurements are intended for a wider target group and the project focuses on smaller families, visitors that are older than 50 and representatives of vulnerable groups, as well as migrants or new members of the community. The main tool in developing audiences is the use of modern technology, as well as digitalization of exhibits and other material. This kind of approach changes the visitors museum experience and makes it more interesting, which ensures the design of a much more attractive cultural offer and that leads to expansion and increasing the visits of target groups. 

By establishing an international network, a part of which are the smaller museums and galleries, the project aims to strenghten cultural diversity, enables more frequent mobility of knowledge and personnel, as well as contributes to expansion and sustainability of achieved results in european space and strenghtening ties between partners. 

Through innovative methods and new knowledge, project partners aim to increase the number of visitors in smaller museum and galleries, which is also connected with training of staff and volunteers. In this part of the project, the goal is to increase the expansion of cultural assets, get easies access to cultural contents and create bonds with visitors (the use of social media and other technology for communication with visitors, bigger involvement of local media ...). These measurements positively effect the economic functioning of the environment, which increases social development of the community. 

Some of the challenges, with which we, the project partners, are faced with and that comply with four main priorities when it comes to forming measurements in the field of European culture, are:

1. available and inclusive culture in the field of development and market approaches (to attract new visitors);

2. protection of cultural heritage, which is connected with informing citizens about the cultural background of an individual community;

3. introduction of creative economy and innovation as a tool for communicating effectively and reaching future visitors;

4. encouragement and expansion of culture diversity in EU relatons and expansion of mobility with intention to strenghten ties with project partners. 


Role of RIS Mansion Rakičan

RIS Mansion Rakičan cooperates in this project as a leader of the pilot project implementation, which includes selection, procurement, implementation and testing of the technology equipment to introduce innovative methods of digitalization of cultural contents. The partner also cooperates in preparational, educational and communicational activities, as well as takes care of the dissemination of project results. The pilot implementation workpackage is the main part of the MUS.NET project and it includes webinars for museum managers and the development of digital cultural activities (e. g. interactive open days, digitalization of exhibits with the use of digital applications etc.).

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